AAK Hydraulic Manifold is not a brand, nor can it do marketing, so how can we make a deal?

Last week, Marc and I talked about a processing detail of hydraulic manifolds. By the way, I asked him why did you choose AAK for your first hydraulic manifold supplier 4 years ago. He just sent me 1 word: trust. 

These days, I wonder: What is the core of AAK hydraulic manifolds? Is the manufacturing quality good in China? It must be good. The problem is that your hydraulic manifold is of good quality. How can you make customers think it is really good, and really reliable? I think they finally decided to place order with AAK because they trusted me, so I feel that trust is the key to a deal for the grassroots and our small bosses of hydraulic manifolds.

AAK hydraulic manifold is not a brand. I don't have a brand. It is neither a marketing, I don't study marketing, so I think trust plays a role. Whether brand or marketing, we seem to be pulled away by these words.

https://www.aakindustry.com/info-detail/hydraulic-manifolds-aak394