Causality Engine
UT, NL
Causality Engine is a specialized marketing attribution platform engineered specifically for e-commerce brands generating 5K euro or more in monthly revenue. Unlike traditional tracking tools that rely on flawed last-click correlation data, this platform uses advanced causal inference to show online stores exactly which marketing channels drive genuine sales. Under standard last-click models, channels at the very bottom of the funnel, like Google Brand Search, receive 100% of the conversion cr
About
Causality Engine is an innovative marketing attribution platform that leverages causal inference rather than mere correlation to identify which marketing channels genuinely drive sales for e-commerce brands.
Conventional tools, such as Google Analytics, often attribute success solely to the last click. For instance, if a customer views an Instagram ad, opens an email, and subsequently searches for your brand name on Google, the entire credit goes to Google, leaving the ad and email with nothing. This misattribution leads marketers to disproportionately invest in bottom-funnel channels while neglecting those that generate demand.
Causality Engine addresses this issue effectively. By simply uploading a Google Analytics CSV file, users can obtain a comprehensive causal attribution analysis within minutes—no pixels, no SDKs, and no developer assistance required. The platform uncovers 15-25% of revenue that traditional attribution methods fail to recognize, quantifying it as a precise euro amount for each channel.
Designed specifically for e-commerce brands generating €5K or more in monthly revenue, all data is hosted within the EU. Our platform is built with GDPR compliance in mind, incorporating features such as the right to erasure, data anonymization, and fraud detection.
Pricing begins at €99 for a single analysis, while Pro subscribers (€299/month) enjoy unlimited analyses, access to AI chat, and a complete historical lookback feature.
Ready to get started? Visit us at: https://causalityengine.ai
What we do
Where we are
UT, NL